January 2025 - Present
As Vice President of Brand Development for Madison Business Society, I helped run and design all social media posts, designed a club website through Squarespace, designed merchandise, and planned our Annual Golf Outing.
Social Media:
I help manage our Instagram @mbsjmu. I design all graphics using Canva Pro for convenience, and post weekly to keep our audience engaged.
I determined our target audience was those who were ages 18-24, attend JMU, and have an interest in business. Our posts highlight club events, accomplishments from members, and activities we provide for a fun and engaging experience.
I created a brand kit using our organization colors, fonts like Arial Nova (bold) and Times New Roman Condensed to create a cohesive and sleek look that reflects our club.
Since starting in January 2025, I have gained over 200 followers for the club and from April - May, gained over 70,000 post views, with many of those reaching non-followers to expose them to our organization.
Golf Outing 2025
On April 13th, 2025, I helped carry out Madison Business Society’s second Annual Golf Outing hosted by Heritage Oaks Golf Course
I started planning for the event back in February in order to reach a goal of fulfilling al 18 Hole Sponsors and a Title Sponsor for the event
Hole Sponsors were worth $150 in exchange for a Hole Sign, their logo posted on all promotional social media posts for the event, and a free event t-shirt with their logo on it.
The Title Sponsor position was worth $750 in exchange for the same benefits as a Hole Sponsor, but they also got a banner and 2 free tickets for the tournament.
All communications to recruit sponsors were through email, or Instagram Direct Message, and attached were the fliers to the right.
While I was busy focusing on sponsorships, I recruited a team of other members within MBS to create a Golf Outing Committee. I divided everyone into groups and gave them duties and deadlines to carry out for their specific roles on time.
The committee consisted of a team of nine other members who volunteered to fit positions such as Operations, Digital Media Coordinator, Sponsorship Engagement, Raffle Team, Marketing & Merchandise, and Finance.
Operations
helped create efficient check in process
helped organize teams for tournament and assign golf carts
Digital Media Coordinator
Photographer and videographer for event
went around the course to gather content on their phone as well for social media
Sponsorship Engagement
Helped me reach out to businesses around Harrisonburg, VA to sponsor our event
Contacted them through email, phone call, and direct message on Instagram
Finance
helped deposit checks sent by businesses
gave money to marketing team when purchasing shirts, event plaque, banner, and hole signs
kept extra copies of invoices on file
made downpayment for event
tracked all expenses through a finance sheet made using Google Sheets
Raffle Team
Helped reach out to businesses to donate products to be used in raffle
Created 4 raffle baskets to be raffled off
Picked up products in person before event
Marketing & Merchandise
Created event t-shirts for sponsors