In the fall of 2025, I took a copywriting class taught by Dr. Alexandra M. Vilela. This class consisted of group work developed for various brands. My group mates, Kassidy Murphy, Campbell Casey, and I, were tasked with creating a radio ad script for Rocktown Bicycles in Harrisonburg, VA. We also generated a radio jingle using the script we produced with an AI song generator, using royalty-free music we selected through the school’s Universal Music Group subscription.

This ad was entered into the AAF Roanoke Advertising Competition and was selected for the Silver Student Addy Award for Radio Ad Production, and advanced onto the AAF National Competition to be judged. The deliverables for the assignment are below.